Bingo.
You can customize this menu. See Context Menus (Right-Click Pop-Up Menu) on this help page:
Excellent. While the current context menu is doing selections of records based on the lat,lng of the zip code, my mod will do a selection of records based on the lat,lng of the address. Essentially the same thing but necessary when needing to find nearby businesses of a type that are littered around with dozens in a square mile. Thank you David & James.
Still looking for someone who has mapped multiple records to a single browser object. 